Case – City of Lund

Case – City of Lund – Asta – Yellow Kid

The Challenge:

Reporting errors is imperative to system improvement within care and social services. Our client, the Community Care and Services Department in the City of Lund, requested a video that could be used in the improvement process and make the employees better at reporting deviations without feeling like they are informing on themselves or their coworkers.

Case-City of Lund-Yellow Kid

Case-City of Lund-Yellow Kid

 

The Solution:

In our scriptwriting phase we chose to look for a down to earth tone for the language and not to use technical expressions connected with laws and regulations. Terms like management system, users and main process were dismissed.

We chose identification as our most important tool – not primarily with the employees, who are the film’s target audience, but instead with the care recipients, the ones who are directly affected by the quality of the care. This is why we decided to build the video around the character Asta, an elderly lady who is having trouble walking.

Case-City of Lund-Yellow Kid

Case-City of Lund-Yellow Kid

 

 

 

 

”Everyone who has seen it is delighted – it’s both simple and easily accessible, it has just the right amount of information, an appealing design, and is also made with a healthy dose of humour.”
– Elisabeth Fagerström, Quality Strategist, Community Care and Services, City of Lund