What possibilities are there to update the video afterwards?
All. When working with animation we operate in an artificial, controlled world where we’re in full control, and it’s therefore much easier to make updates than in a conventional filmed video. New product groups, a changed logo, updated profile colours. Everything can be modified, which makes the animation investment pay off for many years.
How long does it take to make a video?
Normally we will want about two months after the project is given the green light, but it can go faster too. Quick feedback in the different productions stages is key to speeding up the process.
What does the production process look like?
Normally, like this:
- Research/scriptwriting. At a first meeting we will ask you all the necessary questions, needed for us to be able to present different solutions. This stage will result in a script and suggestions for visual style and voice over.
- Storyboard. Contains the text of the story, scene instructions and illustrations. In a way this is where the whole video is completed – only on paper.
- Voice recording. The performance of the voice over artist is recorded.
- Animation. This is the big heavy part. Often it will take about one or two weeks’ work.
- Sound design. The final touch is given when music and sound effects get to interact with the other building blocks.
- Delivery. In any digital format, also for cinema if desired.
It is of course possible to make changes in every part of the process, and as a customer you are part of the process and must therefor approve every step.
Possibility of economy of scale?
Absolutely! Developing a visual style is an investment that could and should be used more than once. Producing additional movies in an already established style will naturally be done at a lower price.
Do you do 3D animation?
Yes, we can. However, we have not done too much 3D. The reason is that it’s expensive and it doesn’t always provide added educational value. If the viewer “gets it” with a simple stick man animation there’s really no need to overdo it. Simplicity is a virtue in this context.
Do you also shoot conventionally?
Sure, if that’s the best option. For example, a video that looks like a regular TV news report could work perfectly as an explainer. On the plus side, it’s also relatively cheap to produce.
In some cases the best solution can be a combination of a conventional video recording and animation. For example, an interview with an inventor can successfully be combined with an animation showing the functionality of the invention.
At Yellow Kid we have long and solid experience in producing news reports and documentaries for SVT, the national Swedish TV.